Hustle Series 1 ( Air Date 2004-02-24 ) Genre Comedy, Crime, Drama, Mystery category. Overview "The first episode of Hustle was broadcast on BBC One on 24 February 2004, driven by a strong advertising campaign organised by Abbott Mead Vickers, surrounding its slogan, "the con is on". The programme was an immediate success, attracting over 6.7 million viewers, and attracting favourable reviews.".